After the affichistes used virtually all usable billboard posters for their art, the world was in dire need for new pulp to be created. Enter Van Bodensteen. From false propaganda to gap-filling cartoon heroes: this chapter introduces another facet of his work. Not unlike the positions of his French predecessors seventy years ago, the pieces on display are meant to blur the line between art and life. Oh, and, yes, future generations of artists are more than welcome to tear this stuff apart, reuse, upcycle (or start a campfire). Meet Wang, the dying mouse - as well as the late CEO of Mad God Inc., the whole family Leviathan and many more!